Motileo helps power SiGMA’s sales team performance & engagement across their 5 global offices
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SiGMA is undeniably one of the world’s biggest and best iGaming events. Moments after winning the SiGMA Pitch in 2025, our Co-Founder Josh O'Cock was asked a question during an interview: “What’s next for Motileo?” His answer: “Next, we sign SiGMA as a client. Eman, I’m coming for you.” Months later, that prediction became reality. Today, Motileo powers a live gamified sales environment across SiGMA’s international sales operation.
As the business scaled rapidly across multiple countries, maintaining performance culture at scale became increasingly difficult.
Rapid global growth created new challenges:
As SiGMA Founder Eman Pulis explained:
“It’s a squad of 350 strong going into 400 mark. We need great products like Motileo to keep the sense of belonging fierce.”
Turning Sales Into A Live Experience
Together, SiGMA and Motileo built a fully personalised performance environment integrated directly into SiGMA’s CRM ecosystem.
Every part of the experience was intentionally designed around:
The result was immediate.
Sales performance stopped living quietly inside the CRM.
It became something the entire organisation could feel.
Today, every time a member of the SiGMA team closes a deal, their personalised celebration anthem instantly plays across Motileo’s live office screen systems throughout SiGMA offices around the world.
What was once hidden inside CRM updates transformed into a live competitive experience shared across Malta, Cyprus, India, Serbia and Manila simultaneously.
A few months into rollout, SiGMA restructured its entire HubSpot CRM architecture.
For most platforms, a CRM restructure at that scale creates broken reporting, lost visibility and disruption across performance tracking.
Thanks to Motileo’s custom metric builder and flexible integration architecture, all KPI tracking, competitions, reporting and visibility continued seamlessly throughout the transition.
As SiGMA evolved, Motileo evolved alongside it.
SiGMA’s Chief Commercial Officer, Chloe, mapped out the vision. The Motileo team fully personalised the system around SiGMA’s sales operation and CRM structure.
The reaction across the team was instant. Teams immediately began engaging with:
Competitions were strategically built around the metrics SiGMA wanted to influence most at any given time, including:
According to SiGMA’s Head of Sales, Marie:
“All the team love it !! Amazing platform! Honest feedback”
What SiGMA built with Motileo helped create:
Today, performance is experienced live across the organisation in real-time.
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